Keywords & Ranking in Amazon and Others Search Engines

Keywords & Ranking

Since Amazon customers tend to have a higher intent to purchase, selecting the best keywords for your products is a vital component of your marketing strategy. Bidding on the right keywords for your products can improve your page sales rank and organic listings, and will ultimately influence your product sales.
The tricky part is figuring out what the best tools are for keyword harvesting.
Although many of the third party tools (listed below) are great, they will not give advertisers the raw data require to make educated bidding and strategy decisions. This is why we recommend that advertisers utilize the Search Term Report for Sponsored Products located in Seller Central as their main source of keyword harvesting.
That being said, third party keyword services can definitely bring value to your campaigns, but should only be used as a complementary tool to Sponsored Products data.

Amazon Keyword & Ranking Services:

AMZ Tracker
With this tool, you’ll gain insight in to your keyword rankings in order to optimize your listings and grow sales.
The sales tracking spy tool allow sellers to see exactly how much their competitors are selling including daily sales, total revenue, available inventory and more.
When you enter a keyword or partial keyword, typically the top results are ranked by volume – after that it’s mostly listed alphabetically.

MerchantWords
Merchant words provides the ability to narrow the search to a specific Amazon category. Reports the dominant categories in which products that match those searches are found.
Reports estimated monthly search volume but if you want more than the top 5 results – you must upgrade the account.

Scientific Seller
This app only shows Amazon buyer keywords. If you type any one of these into the Amazon search bar, auto-complete will finish typing it for you (since it’s often typed by Amazon customers.)
The free tool gathers keyword ideas from a variety of sources including Latent Semantic Indexing (LSI), but if they do not turn out to be Amazon keywords, it filters them out.
It allows sellers to remove words to make the keyword set more relevant, but there is no numeric value associated with the keywords and the service so it can take a long period of time to run a final report.

Rank Tracer
Race Tracer locates the Amazon sales ranks & charts for any product. Virtual real-time sales data (i.e. within the hour) means you can react quickly to new opportunities fast.
The tool also tracks the sale of any book or product sold on Amazon to see what’s selling & what’s not and find out what marketing and promotions competitors use and add these strategies to your own marketing playlist.

Google Keyword Planner
Google Keyword Planner is a free tool but keyword data doesn’t reveal the intent behind the search. Searches (purchase intent and informational searches) are blended together and you can only use to estimate Amazon content since searches on Google (search engine) which will likely be different than Amazon (ecommerce only).

SEO Chat Keyword Suggest Tool
This free tool provides suggested data for Google, Bing, Amazon & YouTube. Advertiser can choose to get data on all four channels at the same time. It also prompts suggestions for additional keywords.

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Additional Reimbursements Resources:
The Best Amazon Keyword Tool
Refining Product Targeting with Amazon Negative Keywords
Amazon Sponsored Products Introduces Bulk Uploads, Advanced Keyword Match & Negative Keywords